Owens Corning - How We Build Now 2.0

Straight-up product demos are boring and competitive comparisons are dry. Unless, of course, you do them in surprisingly fresh ways. Especially when you do it in a way that the category isn’t used to. Luckily for us, our partners at Owens Corning share our belief that disruptive products deserve equally disruptive marketing.

Following the strong performance of our “How We Build Now” campaign platform, we concepted and produced round two, which highlights the benefits of Owens Corning’s new PinkBar®+ and WEARDECK™ solutions over traditional construction materials. These Glas-Powered products are lighter, stronger, safer, more sustainable, and just better overall than the competition, so why not have fun with that?

This new series of videos continues to highlight significant product advantages in a quirky, entertaining way while demonstrating what makes OC composites worth looking into. After all, who doesn’t want to learn a little bit about pink, Glas-Powered rebar that never rusts or watch an SUV run over the competition?