Owens Corning — How We Build Now

As a global leader in roofing, insulation and composites, Owens Corning delivers solutions that enable growth, fuel innovation and drive change. Their nonwovens business unit is dedicated to creating differentiated material solutions that enable a world of possibilities for architects, builders, and designers. 

To help OC increase their Glas-based material business, we developed a global rollout plan targeting internal stakeholders and external construction innovators. Using the campaign platform “How We Build Now,” we highlighted the benefits of their new solutions over traditional construction materials.

And these new solutions deserved a new approach to showcasing them. The series of videos we created were framed in a quirky, entertaining way while still demonstrating what made OC nonwovens better than the competition. Because after all, who doesn’t want to learn a little bit about the mating habits of the Atlantic puffin while watching the bonding power of Owens Corning roof facing put to the test?