Sysco

Bringing Sysco’s One Planet One Table message to everyone’s table.

  • Sysco is known for being a large food provider but what people don’t know is that they are making great strides in sustainability. How could we creatively transform this giant national company into one that champions sustainability and local foods? 

    Through a series of strategic workshops, we partnered with key stakeholders to build out Sysco’s sustainability platform.

    Not only did our Strategy team hone in on a differentiated positioning that allows for Sysco’s sustainability stories to shine, our Design team built a brand design system that quickly and beautifully conveys sustainability is at the heart of Sysco’s business.

Billboard promoting sustainable dining with the slogan 'One planet. One table.' and an image of a vegetable salad in a bowl. The billboard features the Sysco logo and icons of a fork, a globe, and a knife.
A person wearing a straw hat and a plaid shirt walks through a greenhouse filled with tomato plants.
A window sticker with a globe, fork, and knife icon above the text 'One planet. One table.' and a statement about serving sustainably sourced options from Sysco.
Display banners on a construction barrier with the S/eco logo, QR codes, and text about environmental sustainability and responsible gathering for a meal, featuring images of healthy food and green leaves.
A social media post from syscofoodie featuring a tomato tart with sliced tomatoes on top, surrounded by tomatoes and green leaves on a dark surface.
A cardboard box of Sysco Whole Kernel Corn with green and black printing, featuring a globe and fork icons, placed on a plain white background.
Aerial view of green farmland divided by hedgerows, with a wind turbine and scattered cows.