Be curious.
Be generous.
Be rigorous.
Dig deeper.
And leave a door
open for the magic.

Lafayette American 5k Core City Detroit Ginko Trees
Lafayette American Office 5k in Core City Detroit Collaborating
Scorpion Rose Studio Film Rose Image at 5k office space in Core City Detroit

Our Story

In 2018, five people sat around a kitchen table in Detroit and started Lafayette American.

One of us happened to have most recently been the Global Chief Creative Officer on all things Ford. One of us had launched a viral media company. One of us launched America’s most interesting modern luxury brand. We had long careers in Los Angeles, San Francisco, New York and Chicago, and for one reason or another, chose Detroit as our home.

We didn’t start with any clients. We weren’t backed by a hold-co or private equity. We just started making things. Most importantly, our principles: Be curious. Be generous. Be rigorous. Dig deeper. And leave a door open for the magic.

The magic looks like Lafayette American today. A much larger but still “small” agency with global clients and team members across the country. 

Together, we redesigned Will Ferrell’s face, wrote a book, reimagined two cultural institutions, won plenty of awards, and, most importantly, delivered real, repeated results for our clients.

2025 DEI Report

Partners

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Toby Barlow | CEO, CCO

Referenced in Alan Mulally’s biography as a “genius.”

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Emily Siegel | President

Started WPP’s first Content Studio for Ford.

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Meg Jannott | Head of Design

Helped launch Shinola, one of the few American luxury brands.

Doug Patterson | ECD

Helped launch a little brand called Amazon.

Agency Team

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Amy Abbott
Executive Producer

Philip Bator
Creative Director

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Cheyenne Bibee-LaCentra
Project Manager

Sarah Bills
Creative Director

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Sydnee Bland
Project Manager

Robert Buber
Senior Art Director

Bruna Camargo
Head of Social

Maya Campbell
Associate Director of Content

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Kisha Clark
Director of Office Services

India Cleveland
Director of People + Talent

Caite Crocker
Senior Social Strategist

Brandon Fecteau
Content Creator

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Craig Hedges
Associate Creative Director

Candice Hukka
Head of Human Resources

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Doug James
Creative Director

Kaitlin Jean-Noel
Senior Social Strategist

Tyler Laperriere
Account Supervisor

Brie Loveland
Senior Account Director

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Alyssa Malak
Senior Art Director

Aidan McKiernan
Associate Creative Director

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Stephanie McMillan
Executive Client Lead

Elise Miller
Project Manager

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Nick Morales
Senior Account Executive

Justin Morley
Account Director

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Brent Mosser
Senior Production Designer

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Jade Nguyen
Project Manager

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Vu Nguyen
Associate Director—Project Management

Andres Niederstadt
Account Supervisor

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Jim O’Briant
Creative Director

Danielle Piggott
Head of Finance

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Allison Piper
Account Director

Kate Power
Senior Copywriter

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Amanda Reid
Strategy Director

Jaclyn Reschke
Senior Account Director

Jackie Salliotte
Director of Operations and Project Management

Austin Schuld
Associate Media Director

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Gideon Lovell Smith
Director of Business Development

Michele Swanson
Executive Producer

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Cj Villaflor
Content Creator

Jon Wolfer
Design Director

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What we do

Advertising Sizzle Reel

Advertising

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View Projects

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Brand Design

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Visit Scorpion Rose Studio

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Red line drawing of a woman with curly hair, a wine glass, and the phrase 'scouring Rose' with the words 'Wines of change' written below.
Red line drawing of a lobster
Line art of a red lobster on a white background.
Red line drawing of grapes with leaves.
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Red line drawing of a lobster with a flower on its antenna.
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Our Newsletters

The Remedy Social Media Newsletter by Lafayette American's social studio
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A healing social media newsletter brought to you by our in-house Social Studio.

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Lunch Reads weekly newsletter by Lafayette American on all things culture and food

Weekly newsletter by Phil Bator for people who enjoy culture, food, and ignoring work emails.

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Updates from the world's finest. Sign up for our (almost) quarterly newsletter.

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