Ram Rev Launch

The answer isn’t always an ad.

  • Ram had an interesting challenge with its EV strategy (sound familiar?). Other truck brands were already launching their EVs while the Revolution was still a year out. 

    We designed the Ram Rev Insider+ program to get early buy-in from customers, building interest and loyalty long before the truck even launched.

    Over a year before the vehicle launched, the program had already signed up over 30,000 reservations–more than the number of Ram Revolutions they were initially planning to make. 

    Which is more than the number of Ram Revolutions they were initially planning to make.

Black and white photograph of a grand cathedral with intricate Gothic architecture, pointed arches, and tall spires, situated in a lush, tree-lined area.
A dark blue Ram 1500 REV pickup truck parked on a dirt path in a grassy landscape with hills and trees in the background. Overlaid text promotes Ram REV Insider+ membership and vehicle availability.
Black and white image of a road sign that reads "STOP" in the center, with a road in the background.
The image shows a promotional webpage for RAM REV Insider, an early reservation program for the Ram 1500 REV electric truck. It includes a large RAM logo on the front of a vehicle, with a headline announcing the Ram REV Insider+ program, a button to reserve your spot, and information about benefits and membership details.
A computer monitor displaying a website, with a keyboard and mouse in front of it on a desk.
A smartphone screen displaying a news article about the Ram 1500 Rev electric truck, with a photo of the truck and related videos.
Front view of a black RAM electric pickup truck with illuminated RAM logo and sleek LED headlights, parked outdoors during dusk.
Close-up of the back of a car with the model name "Tungsten" and its logo, with red taillights and a sleek design.