RAM

Celebrating a truck and the heroes who build it.

  • Ram's tagline is "Built To Serve," and many of the people who actually build them have also served. In fact, there are nearly 400 veterans who work at the Sterling Heights Assembly Plant. We interviewed a few of them on the day they were assembling the first Built To Serve Edition trucks, creating a video that kicked off a multi-platform campaign.

    During Ram’s big Truck Month, we celebrated the fact they'd not only been chosen as MotorTrend’s “Truck of the Year” two years in a row, but – in a rather pleasant surprise – the Ram 1500 was also named “Luxury Car of the Year” by cars.com. Turns out, when you embrace luxury, technology, and power, you redefine what a truck can be. Well done, Ram.

Black and white line art explosion or burst shape with radiating lines.
Automotive assembly line with multiple vehicles at different assembly stages in a brightly lit factory.
A man in a black polo shirt with a RAM logo stands with arms crossed in an automotive manufacturing plant, with a partially assembled car and industrial machinery in the background.
Black silhouette of a cat with pointed ears and a long tail, standing on a flat surface, against a plain white background.
A woman with brown hair smiling as she faces a yellow and black object, possibly a helmet or equipment, outdoors with a blurred background.
Close-up of a red vehicle with an American flag decal and the words "Built to Serve" underneath.
Black and white line drawing of a person climbing a mountain, with a flag tied to a pole at the peak.