Operation Finale

The Israeli Mossad spy team’s capture and trial of the infamous Nazi Adolf Eichmann is an incredible tale that expands the Holocaust’s powerful story across decades and continents. This exhibit brings that fascinating history to life. At its core, it’s an international spy thriller told with first person perspective and actual artifacts. We used the theme of espionage to develop this campaign, adding intrigue to an already compelling story to appeal to an even broader audience. The campaign created a 40% increase in YOY traffic to the HMC website, 42% who were new users. Once on the site, those users consumed 218% more content about Operation Finale, including buying tickets to the exhibit, and other topics related to the Holocaust.