Milk Bar

Taking a beloved boutique brand and helping it go big.

  • Milk Bar, the famous bakery born in NYC with outposts on both coasts, was looking for messaging that would help their online e-tailing business grow throughout America. We worked closely with their team to find the right tonality and graphic balance for a series of Instagram ads. Working closely with our animation partners, we developed a range of A/B tests, so that the team back in Manhattan could make the most efficient buys. We never actually got to taste the product though, because every time Milk Bar would send us a care package, it mysteriously disappeared somewhere along the way. Yeah, that's how delicious this product is.

Black and white vector illustration of a rat with a long tail, large ears, and whiskers.
A person holding a smartphone displaying a grid with images of cookies, cake, and candies, with text overlayed saying 'Don't Send Boring'.
Mockup of a smartphone displaying an advertisement for milk chocolate, with the text 'Swype up to ship care packages anywhere. The hug you can eat.' and an image of broken chocolate pieces on a pink background.
Stacked assorted cookies with different flavors and textures.
Smartphone displaying an image of oatmeal, butterscotch, chocolate, and potato chips with pink labels on each ingredient.
A black and white illustration of a media player interface with play, pause, stop, forward, and rewind buttons, a volume slider, and an audio waveform display.
Cookie with colorful sprinkles on a pink background, with audio and milk labels.
Close-up of a chocolate chip cookie with the word 'milk' written in pink text on a pink background.
Close-up image of assorted toppings on ice cream, including crushed cookies, chocolate chips, peanut butter chips, chocolate chunks, and pieces of vanilla ice cream.