Milk Bar, the famous bake shop born in NYC with outposts on both coasts, was looking for messaging that would help their online e-tailing business grow throughout America. We worked closely with their team to find the right tonality and graphic balance for a series of Instagram ads. Working closely with our animation partners, we developed a range of A/B tests, so that the team back in Manhattan could make the most efficient buys. We never actually got to taste the product though, because every time Milk Bar would send us a care package, it mysteriously disappeared somewhere along the way. Yeah, that's how delicious this product is.