McClure’s

Pickles are fun. We all know that, right?

  • Two brothers starting a business with their great-grandma’s pickle recipe right in our backyard? Who wouldn’t love that?

    But the McClure’s love we’ve helped to foster over the past few years has been undeniable. We created TikTok videos that went viral, created miniature worlds on Instagram, launched product categories, encouraged Pickle-Gifters everywhere, and boosted online sales by 300%.

    We parodied the ubiquitous personal injury lawyer ads with TV and outdoor that starred the two McClure brothers, and we developed a special pickle to celebrate Detroit’s own hometown hero J Dilla, with all profits benefiting his family’s foundation, Pay Jay Productions, Inc.

    Finally, we were the first pickle company to really get behind pickleball with sponsorships, outdoor and broadcast. We’re not saying we made pickleball what it is, but we’re not saying we didn’t.

Silhouette of a tree with a background of a full moon and clouds in a night sky.
Billboard advertisement for McClure's pickles featuring two men in suits, one holding a jar of pickles, with bold text displaying the phone number 866-4-MCCLURE and the slogan 'We relish every victory.'
Miniature firefighter figures around a bag of McClure's potato chips with a red and yellow backdrop.
A miniature figurine of a person in red clothing with a parachute is floating in the sky, with the parachute replaced by a pickle.
A billboard advertising McClures Pickles with the slogan "Nobody forgets the pickle-gifter" and an image of a jar of pickles decorated with a red bow.
A wrapped gift box with pink wrapping paper, green painted decorations, a gold ribbon, and a green bow on top, placed on a wooden surface.
A Saint Bernard dog with a pickle jar around its neck.
A person sitting on a rock in a natural outdoor setting, looking at the lake and mountains in the distance under a partly cloudy sky.
Billboard advertising McClure's potato chips with a humorous message about snacks. The billboard features a bag of McClure's potato chips and a text that reads, "The snack other snacks would snack on if snacks snacked." The billboard is against a partly cloudy blue sky and is mounted on a metal structure on a rooftop.
A vintage turntable with a jar of pickles labeled 'Dilla Dills' placed on it.
A jar of pickled dill pickles with a white label reading 'Dilla Dills' and 'Limited Edition' from McClure's Pickles, placed on a flat surface.
Four smartphones displaying Instagram posts from McClure's Pickles, including a ghost made of a pickle, various pickle products, a perfume bottle with herbs and garlic, and a graphic with an animated pickle jar.
A jar of McClure's pickles on a bright yellow surface with toy figures and animals around it, including a cowboy on a horse, a woman with a hat, a small wagon with pickles, and a buffalo.
A figure in a costume of a man with shoulder-length hair, wearing a yellow shirt, blue pants, and black boots, is lying on a yellow surface against a teal background, holding a large pickle.