Livongo

Sometimes it’s not about making an ad, sometimes it’s about writing a whole book.

  • The answer isn’t always an ad. Sometimes it’s something more substantial. When Livongo, a Silicon Valley medical technology company, wanted to get some traction as a thought leader, we collaborated with their president, Dr. Jennifer Schneider, on writing and publishing a book about the many issues the company was helping to solve.

    Along the way, we gained a key insight on how to build deep, scalable loyalty through a blend of personal and automated service. It’s the tool that has helped Livongo become one of the best successes in the health care industry. We’re curious to see if it could be applied to other categories.

Five black books stacked horizontally on a wooden surface, each titled "Decoding Health Signals" with a red "LIA" logo on the spine, and featuring colorful intertwined lines in green, blue, orange, and white on the cover.
Title page of a book titled "Decoding Health Signals" by Dr. Jennifer Schneider, published by Lafayette American Publishing in Detroit, MI.
Book titled 'Decoding Health Signals' by Dr. Jennifer Schneider, showing a hand with lines and circles representing signals on a dark background