The answer isn’t always an ad. Sometimes it’s something more substantial. When Livongo, a Silicon Valley medical technology company, wanted to get some traction as a thought leader, we collaborated with their president, Dr Jennifer Schneider, on writing and publishing a book about the many issues that the company was helping to solve.
Along the way, we gained a key insight on how to build deep, scalable loyalty through a blend of personal and automated service. It’s the tool that has helped Livongo become one of the best successes in the health care industry. We’re curious to see if it could be applied to other categories.