The Holocaust Memorial Center - Operation Finale

Bringing to life a spy thriller, courtroom drama, and a fight for justice.

  • The Israeli Mossad spy team’s capture and trial of the infamous Nazi, Adolf Eichmann, is an incredible tale that expands the Holocaust’s powerful story across decades and continents. The Holocaust Memorial Center brought that fascinating history to life, but it needed a campaign to share the story with the world. 

    At its core, it’s an international spy thriller told with first-person perspective and actual artifacts. So, we used the theme of espionage to develop this campaign, adding intrigue to appeal to a broader audience.

    The campaign created a 40% increase in YOY traffic to the HMC website, 42% of whom were new users. Once on the site, those users consumed 218% more content about Operation Finale, including buying tickets to the exhibit and other topics related to the Holocaust.

Billboard advertising an exhibit titled 'Operation Finale' at the Holocaust Memorial Center, asking 'What laws would you break in the name of justice?' with an image of a document and a portrait of Adolf Eichmann.
A black, ornate angel sculpture with detailed wings holds a cross in its hands, standing on a pedestal against a dark background.
Flyer for Holocaust Memorial Center exhibit titled "Operation Finale: The Capture & Trial of Adolf Eichmann." Features a black-and-white photo of a man in a military uniform, a black-and-white photo of a man smiling with glasses, and handwritten notes or letters. Text states "There's no escaping justice." Exhibit through June 7, at the Holocaust Memorial Center.
A smartphone screen displaying a Facebook post from the Holocaust Memorial Center about the exhibit 'Operation Finale' running from January 27 to June 7. The post includes an image of historic documents and a black-and-white photograph of a man in a military uniform.
Silhouette of a bird flying against a cloudy sky during sunset.
A black and white photo of a man with glasses and blonde hair, with an overlay text that says, 'It took a blind man to spot a war criminal.' There is also a Holocaust Memorial Center logo and details about an exhibit titled 'Operation Finale' at the bottom.
A black and white diagram of a human brain with labeled sections and neural pathways.
Screenshot of a news article titled 'International Nazi hunt leads to Farmington Hills' from the Detroit Metro Times website, with some of the article text visible and an image of a person's face with glasses and gray hair.
Modern building with red brick and gray metal panels, large glass entrance, and white letters spelling Holocaust on the lawn
Multiple social media posts and artistic illustrations related to Nazi history and the Holocaust, including images of Nazi soldiers, a Nazi inmate number plate, a photo of an elderly man, and graphics with text references to Nazi war crimes and experiences.
Black and white illustration of a woman with a short hairstyle, wearing a T-shirt, holding a canvas with a portrait, standing next to an easel with painter's supplies, and smiling.