Ford BlueCruise
Often times, the best approach is just to show people using and liking your product.
-
Despite a previous national campaign and the top-rated spot in Consumer Reports, BlueCruise™ couldn’t gain traction or trust.
In need of fresh thinking, Ford Motor Company brought us on to spread the word about their best-in-class, hands-free driving technology while combating industry skepticism about advanced driver assistance systems.
We tapped into a key truth to create our BlueCruise™ campaign: when it comes to new tech, whether it’s AV or EV, you don't need celebrity splash or Elon’s echo chamber. You need real people showing their real experiences, a “someone like me" connection to move the needle.
Not only did Lafayette American produce head-turning work, we developed and led an integrated agency team across all roster agencies to ensure creative and messaging worked seamlessly across all Ford channels and platforms.
