Detroit Opera

Detroit Opera is at an exciting moment in its history. New Opera Artistic Director, Yuval Sharon, has been infusing innovation and a new perspective into one of Detroit’s most historic cultural institutions. L|A was brought on as a strategy and design partner. Not only to rebrand an icon but to rename it as well. The next chapter in the opera needed a completely fresh identity that related to its current base and also attracted new viewers to a new type of opera and performance art.

The new name, Detroit Opera, was unveiled for this upcoming season, and the brand identity system L|A developed has begun rolling out with the first show this season, Frida, followed by La Boheme.

Award - Communication Arts 2022 - Award of Excellence

Award - Silver Graphis Design Annual 2023