DDOT_Logo.png
 
 

Detroit Department of Transportation (DDOT)

 
 
 
Branding
Strategy
Custom Typography

Our pal Toby Barlow from Lafayette American asked us to ride upfront on a new logo and identity system for the Detroit Department of Transportation (DDOT). As part of the resurgent Motor City infrastructure, a world-class 24/7 transit experience is being developed, complete with greater frequency and free wifi. In collaboration with designer and typographer, Graham Clifford, we went through the gears to create a symbol based on a custom drawn double D conveying positive motion, a connective loop and better all-round service to the community – with an added dot as a tip of the driver’s cap to the original 1974 mark.

Awards Communication Arts Award of Excellence

 
 
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