Dark Sky Tavern & Lodge

Celebrating a very special travel destination in Michigan.

  • The Dark Sky Lodge & Tavern sits adjacent to the Port Crescent Dark Sky Preserve. By day, the views of Lake Huron are spectacular. But the real draw is Michigan's night sky, which outshines them. We leaned in with a campaign that combined outdoor and digital to drive awareness of this special place. Our favorite headline of the bunch was a homage to the famous Motel 6 campaign. We don't know if anyone else got the joke, but it made us smile ;)

Billboard advertisement for DarkSky Lodge & Tavern in Port Austin, featuring a starry night sky and the slogan "We'll leave the light off for you."
Billboard advertising DarkSky Lodge & Tavern in Port Austin, featuring a starry night sky with the Milky Way galaxy visible and a crescent moon, asking if viewers saw the billion-star review.
Screenshot of the Detroit Free Press website homepage with a weather forecast of 54°F, subscription options, and top headlines about sports and local news.
Billboard showing a starry night sky with the Milky Way galaxy, trees silhouette, and a quote 'Sunsets are so overrated.' It advertises DarkSky Lodge & Tavern in Port Austin.