Crypton

How do you elevate a fabric mainly known for its performance?

  • When designers (and homeowners) think of Crypton, performance and function come to mind – but what about beauty?

    Over the last few years, we’ve worked with the brand on several projects to elevate awareness of their products’ sophistication and style across multiple consumer touchpoints.

    To show off Crypton’s wide range of gorgeous fabrics, we created “Fabrics That Party” – a print and social campaign comprised of three custom scenes full of luxury, real life, and floor-to-ceiling Crypton. Our goal was to show our audiences that performance fabric and beautiful fabric are not mutually exclusive. After all, it’s not a real party if you’re worried about staining the couch.

    The campaign ran in Elle Decor, Interior Design, Metropolis, and Rue, as well as on Crypton social.

    Additionally, we redesigned Crypton’s marketing materials to reflect the brand’s focus on quality, sophistication, and innovation. By creating a versatile visual system, we unified their assets – from brochures to trade show materials – into a cohesive narrative highlighting the exceptional performance and unique attributes of Crypton fabric.

A living room scene with a wooden coffee table, two cocktails with pink foam and cherry garnishes, a glass salad with shrimp, and small plates of appetizers, with a gold bar cart and a red wall in the background.
A bright living room with a blue velvet sofa, decorated with yellow and pink pillows, and a fluffy dog lying on it. A person in a vibrant blue dress stands in the background near a golden-framed mirror, with a laser light fixture on the green textured wall.
A table setting with food and drinks, featuring two people dressed in elegant attire. One person wears red gloves with jewelry, holding a gold, glittery clutch. The table has a green tablecloth, red napkins, and various dishes including oysters on salt, a plate of salad with orange slices, and a glass of red cocktail garnished with fruit slices and herbs.
Open magazine featuring fabric and interior designs on wooden surface.
A cozy interior with a beige armchair, a wooden table with a blue runner, purple flowers in a glass vase, and two pink layered desserts on martini glasses, with a person reaching for one of the desserts.
A luxurious living room with a blue velvet sofa, colorful pillows, a woman in a bright blue dress standing by a mirror, a dog lying on the sofa, a gold side table, and modern wall lighting, with the overlay text 'Lifeproof luxury.'
A red table with various dishes of food and a glass of dark beverage with a straw, with a red backdrop and curtains, and the phrase "Pairs with everything." written on the backdrop.
A large billboard advertisement on a city street with a bright blue sky and clouds. The billboard shows a cozy indoor dining scene with people sitting around a table with food and drinks, and text that reads 'Pairs with everything.' in bold red letters. Below the text are smaller labels: easy clean, odor free, stain resistant, and the brand name Crypton.
Multiple advertisements on a city construction barrier promoting Crypton fabric with the slogan 'Pairs With everything.' beneath a city street with tall buildings and a parking sign.
A white background poster with red text saying "Carefree Maintenance. Easy Cleanup. Lifelong Performance." and small black text at the bottom that reads "CRYPTON. HOME FABRIC."
Close-up of rolled beige fabric with a soft texture.
A dog lying on a beige couch in a living room, with framed artwork and decor in the background.
Close-up of folded terracotta-colored fabric, possibly carpeting or upholstery, with a textured surface.
Sunlit rustic restaurant interior with wooden tables, chairs, and a padded bench seating. Decor includes potted plants, rolled napkins with utensils, and warm ambient lighting.
Open magazine showing article titled "How to clean and care for Crypton Performance Fabric" with images of fabric and a living room interior.
Standing display board advertising pet fabric by Crypton, showing an image of a dog on a couch and a cat on a pillow, with information about durability, stain resistance, and eco-friendliness.
Close-up photo of folded light grey denim fabric with a textured weave.
A man walking through a modern living room, carrying a møve blue armchair with a wooden frame and a patterned cushion, with sunlight streaming in through large glass windows.