Lafayette American is a creative and strategic agency based in Detroit. We just published a book for a healthcare tech company. We’re hiring creatives, account help, and a bookkeeper. Toby just wrote about launches and wars. We’re excited about Bastille Day, so we’re throwing a party and you should come.
Is this an advertising agency?
Sort of.
Is this an advertising agency?
Absolutely. Definitely. Sort of.

Our Model

There is a new model of strategic and creative shop that taps into the vast wealth of independent talent available in the world today. This way, you can hire the best, have your projects managed by people invested in your problems, and only pay for what you need. Once victory is achieved, we shake hands.


We identify what brands really stand for and define what sets them apart. By combining intuition, audience demographics, market knowledge, and competitive insights, we differentiate clearly and connect deeply to drive growth.

Brand Building + Transformation

We get to the core of your offering and build timeless and flexible brands for a fast-moving media landscape. Engage authentically, communicate distinctly, and elevate the offering.

Concept + Naming

Our verbal identity team invigorates brands through language. We name brands, products, and experiences by creating language systems that speak to a brand’s personality and promise.

Art Direction

Image is the key element of a brand. We bring our refined and careful eye to each and every production —big or small—to maintain the highest standard of aesthetic principals.


We activate brands across platforms, helping to create a variety of responsive digital experiences for expressive brand voices. We work with the latest technologies to craft impactful and memorable consumer experiences.