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Tight Knit

 
 
 
Brand Design
Content
Creative
Strategy

When the Ralph C. Wilson, Jr. Foundation came to us looking for authentic ways to tell stories around the work they do, we created a content platform called Tight Knit. In our first season, Tight Knit brought much needed attention to the issues faced by family caregivers. Our work included eight podcast episodes and two short length documentaries. Partnering with one of the creators of Radiolab, a reporter for NPR’s Marketplace, and the filmmakers at The Front and Wild Scientific, we found ways to tell multidimensional and multigenerational stories that touched on numerous challenges and rewards caregivers are living with right now. The content rollout launched with the premiere of Today Was a Good Day in the 2020 Detroit Free Press Film Festival.

 
 
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