Ram – Luxury Car of the Year
Strategy
For Ram’s big Truck Month celebration we wanted to celebrate the fact that not only did Ram win MotorTrend’s Truck of the Year two years in a row, but – in a rather pleasant surprise – the Ram 1500 was also named “Luxury Car of the Year” by cars.com. Turns out, when you embrace luxury, technology and power, you redefine what a truck can be. Well done, Ram.