Ram – Built to Serve

We spend a lot of time thanking our veterans for their service. But are our half-time salutes and cheering at parades the best way? What if we thanked them in a manner that was truly meaningful? 

Ram Trucks asked owners, dealers and employees to volunteer in their communities, and through those efforts sharing the spirit and the values that make our country great. It’s all a part of their new Built to Serve line of Ram Trucks, celebrating the men and women who serve and have served in our armed forces. That is how you say “thank you”.