Michigan Central

One of the things we pride ourselves on is collaboration. When Ford’s landmark Michigan Central Station project needed a new look and feel, we collaborated with Wylie, a design and strategy firm and the event group Civic. Building off of the strategy work Detroit’s Gyro had done, the team helped create a brand identity that deftly nodded to the station’s storied past while also pointing to the role it will play in defining the world’s mobility future. Simple. Elegant. Smart.