Eugenie

We partnered to develop a brand look and feel centered around the founder’s vision: a new destination where every generation can shop timeless staples from stylish, sustainable brands. Bravely opening at the end of 2020, Eugenie caters to fashion forward customers of all ages. Lafayette American obviously has a ton of heart for great new businesses in the Detroit. More importantly, we embrace Eugenie’s idea that fashion should be both distinctive and inclusive.

Named after the founder’s great-grandmother, Eugenie, the brandmark’s inspiration came from a feather she was spotted sporting in an old photo.