Carhartt — Fall / Winter 2022 Women’s Denim Retail Signage

The Carhartt team approached us to help quickly solve a universal problem for their Women’s Denim line. How do they showcase their Fall/Winter 2022 line of Women’s Denim for their retail partners in-store signage in a way that represents fit across a diverse array of body types? 

Taking into consideration the classic visual look and feel of the Carhartt brand, we partnered with the Carhartt team on art direction for their Women’s Denim studio product photoshoot. We then developed the overarching creative for the key pieces of in-store signage (Toppers, End Caps, and Style Cards) that went live across US retail partners in Fall 2022.