Big Money Players

When it came time to brand Big Money Players – Will Ferrell and iHeartMedia’s new comedy podcast network – they of course thought of us. Because nothing says Big Money Player like Lafayette American. We, in turn, looked up from our morning Wall Street Journal and toasted croissant and said, "By gum, Sprouls is just the man for this!" Kevin Sprouls is, of course, the creator of the Wall Street Journal’s iconic “hedcut” portrait style. And that was that. He drew the illustrations, we did the design, our clients did the approving, and the result was Pure Solid Gold.